Sr. Product Manager- CRM

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. • *Enterprise Technology** plays a critical part in shaping the future of mobility. If you're looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people's lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are. • *In this position...** As a Senior Product Manager, you will join the Global CRM Product Management team within the Global Digital (Web & CRM) division at Ford. In this role, you will own the product strategy and execution for our Global CRM marketing technology and data foundation. You will lead product direction across three engineering teams responsible for the pipelines, data models, integrations, and quality controls that connect customer, vehicle, and channel data for segmentation, activation, personalization, and AI-driven decisioning. This role sits at the intersection of marketing, data, and platform engineering. In close partnership with Ford's Global Digital Insights & Analytics team, which owns Master Data Management, you will ensure mastered and source data is transformed into trusted, activation-ready data services for Salesforce and the broader marketing technology ecosystem. This is a truly global role supporting Ford stakeholders across North America and Europe. You will balance regional requirements with a strong global core, ensuring data is accurate, available, compliant, and fit for use across CRM workflows, downstream activation platforms, and emerging AI capabilities. Success in this role means building a scalable, governed, and resilient CRM data foundation that enables marketers to engage customers more intelligently while protecting customer trust and meeting enterprise standards for quality, privacy, and compliance. Although this is classified as a remote position, we have a strong preference for candidates who can work onsite or relocate to the Dearborn, MI area. We also need the selected individual candidates to work EST hours. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. • *What you'll do...** • *Platform Strategy & Roadmap** + **Vision & Execution:** Define and execute a multi-year roadmap for the Salesforce CRM data ecosystem aligned to enterprise priorities. Ensure the roadmap accounts for cross-cloud dependencies and the integration of external MarTech systems. + **Global Alignment:** Gather and synthesize requirements from technical and business stakeholders across North America and Europe, ensuring the data requirements support regional nuances while maintaining a unified global core. + **The "Connected" Ecosystem:** Drive the strategy for how Salesforce consumes and acts upon data across the enterprise, ensuring seamless connectivity with upstream systems (MDM, GCP) to power an uninterrupted cycle of data through the Salesforce ecosystem, external MarTech systems and back to internal systems. + **Global Compliance:** Understand, adhere to and embed consumer data privacy laws in all that you deliver to protect our customers and Ford. + **Championing & Storytelling:** Beyond feature delivery, effectively communicate our data ecosystem and capabilities across the enterprise to inspire, unlock and power new and more meaningful connections to our customers (e.g., new communication channels, personalized journeys and web experiences). You will translate technical capabilities into clear, compelling stories that influence executive investment decisions. + **Data Governance:** Lead data governance strategy for Ford Retail CRM data across key data pipeline teams, including data sourcing, access, accuracy and compliance. Focus is on balancing usage and accessibility with risk mitigation and operational efficiency. • *Channel, Capability & Integration Enablement** + **Marketing-to-Data Translation:** Partner closely with Marketing teams to translate campaign goals and personalization strategies into data requirements. + **AI Decisioning Engine:** Power the connection to a new AI decisioning engine, positioning it as the "brain" of CRM fueled by Ford Retail data. You will define the data sources and models that allow this engine to drive "next best action" logic within Salesforce execution channels. + **End-to-End Partnerships:** Understand the data pipeline from collection to usage, including unification, harmonization and enhancements. Build strong relationships with key partners both upstream and downstream of the data pipeline. • *Engineering Enablement** + **Developer Support:** Own the backlog for developer productivity, including coordin